- Bohlin Spirit of the West Men's Stainless Steel Watch
- Embossed Longhorn Dial with Black Hands
- Stainless Steel Metal Bracelet
- Three Stainless Stars on each side of Bracelet
- ETA quartz movement
- Scratch-resistant Sapphire Crystal
- Water-resistant to 500 ft
- Crown and Case-back updated to screw into the Case
- Crown has a White Star on Blue Background off of the American Flag
- Case-back is engraved with the Bucking Bronc, created for Bohlin by Fred Harman
The Bohlin watch features a unique combination of the finest Swiss craftsmanship with the Spirit of the American West.
- Represents the pioneering spirit of the American people
- Very durable animal
- Lives on mesquite trees and very little water
- Everybody that went west in the 1850's had to be durable like the longhorn
- Fred Harman is the author of The Red Ryder Comic Books
- In lieu of payment, he gave Ed Bohlin the registered trademark to the Bucking Horse.
- Used on the cover of our 1938 catalogue, the Bucking Horse image has become synonymous with the Bohlin company.